But don't worry, this is not the end of personalized advertising. Instead, it opens Ghana Phone Number Listthe door to advertising innovation. In fact, Google urges brands to focus on building first-party relationships and actively collect first-party data , including web sessions, page clicks, browser types, demographics, and traffic sources, to build 1:1 customer relationships. We think click to WhatsApp ads are a good tool.
What are Click to WhatsApp ads?
Click to WhatsApp ads are an ad format available on Facebook News Feed, Stories and Marketplace; and Instagram News Feeds, Stories and Explore. They feature a “Send Message” call to action button that takes social media users to WhatsApp to start a conversation with the business.
Compared with Click to WhatsApp ads vs Lead Ads on Facebook
3 Benefits of Click to WhatsApp Ads
1. Collect first-party data to expand the potential customer database
WhatsApp users can control conversations and privacy, which is very useful for people who want to talk directly to merchants before making a purchase, and are naturally more willing to share personal information. Through click to WhatsApp ads, merchants can collect potential customers' names, phone numbers, purchasing interests and website behaviors, and then put this information into the CRM system to help with secondary marketing.
2. Chat interaction helps to gain a deeper understanding of products and promote purchases
Click to WhatsApp ads are best used to promote products or services that require demonstrations of how to use, or products or services that require persuasion for customers to buy. If you often encounter the following situations, it is recommended that you consider using Click to WhatsApp ads to increase sales through conversational interaction:
Customers need to consult before buying your product or service
Your product requires customers to provide detailed information for customization
Your service requires customers to provide detailed information to make an appointment in advance
You want to do customer research through chatbot
3. Reduce customer acquisition costs and achieve better advertising returns
Brazilian fintech company Stone conducted a survey and found that 47% of its customers preferred WhatsApp. The company then used click to WhatsApp ads to reach customers and let them talk to a remote sales team. In just two months, the company opened more than 6,000 conversations and found that click to WhatsApp had a five times lower cost per acquisition compared to other online ads.
Click to WhatsApp advertising real case
Before selling Click to WhatsApp ads, you need to find out which part of the integrated customer journey requires the most interaction and design the corresponding copy and call to action. Let’s take a look at the examples below.
Product Discovery: Germany's Maggi promotes WhatsApp cooking assistant
Maggi is a well-known food brand that has provided cooking products and services in Germany for more than 130 years. It created an intelligent chatbot on WhatsApp that customers can chat with and take free cooking lessons. The chatbot can also provide a shopping list for each dish, teach people about nutrition and safe food handling tips through fun quizzes.
Maggi promoted the service through click to WhatsApp ads, which allowed people to click on the ad to go to WhatsApp and choose which course to take. As a result, it attracted 200,000 people to start conversations with them in two months.
Lead Generation: EcoWorld Malaysia uses WhatsApp to match sales agents and homebuyers
EcoWorld is a Malaysian real estate developer that builds residential townships in three major economic regions of Malaysia. EcoWorld uses WhatsApp to develop customer base, using click to WhatsApp ads on Facebook and Instagram to encourage potential homebuyers to chat with sales agents on WhatsApp. In addition to targeting general buyers who may be interested, they also specifically target people who have visited their Facebook, Instagram or official website to discover customers with high purchase intent and provide personalized assistance throughout the decision-making process.
Click to WhatsApp ads for real estate
As a result, 15,000 people clicked on their click to WhatsApp ad, 21% of which were high-quality leads worth following up with sales agents. Based on the estimated order value, the return on advertising was as high as 6.5 times.
Conversion: Indonesian Shopee merchants use WhatsApp secondary marketing to boost online store sales
Indonesian tech accessories company Vyatta sells earphones, speakers, charging cables and smartwatches and has eight retail stores across the country.
Click to WhatsApp ads for ecommerce
Vyatta sells click to WhatsApp ads on Facebook, targeting visitors who haven’t purchased anything from their Shopee store in the past 60 days. When people see a product they’re interested in on the ad and click on the CTA button, a WhatsApp chat room automatically opens. Vyatta sets up an automated greeting message to quickly respond to the conversation, after which customer service intervenes to help customers learn more about the product and direct them to the Shopee store to place an order.
Vyatta found that click to WhatsApp ads generated five times more sales and had a 79% lower cost per acquisition than regular Facebook ads.